I think local businesses are really missing the boat if they don’t use Twitter but when I mention it to a local business owner, I hear lots of resistance. The first question most curious business owners have is “What would I tweet about?”
Here are 50 tweets that I and my family would be curious to see. We thought of these in less than ten minutes. Couldn’t your business use a boost in a very short time?
- Grocery store: link to recipes using items that are on sale
- Grocery store: quick, healthy dinner idea
- Grocery store: sack lunch ideas
- Grocery store: In store tasting announcements
- UPS Store: Tweet when the UPS delivery truck arrives each day.
- UPS Store: Tweet a special offer to add personal e-mail or twitter notification of deliveries
- Used bookstore: Tweet when a bestseller arrives from a used seller
- Bookstore: Announcements of author visits and book signings
- Thai restaurant: the special of the day
- Thai restaurant: 10% discount if you mention Twitter
- Coffee shop: The coffee of the day
- Coffee shop: The freshest baked goods of the day
- Coffee Shop: Half-off coffee during the slower hours
- Hair stylist: Refer a friend for a 25% discount
- Hair stylist: Tweet pictures of clients’ new styles throughout the day
- Used CD store: Tweet when local musicians are stopping by to play
- Used CD store: Incoming trade-ins, especially hot picks
- Mexican restaurant: No Mariachi Band Tonight (that would be a draw for me!)
- Mexican restaurant: Margarita of the Day
- Burrito shop: Daily appetizer special
- Video store: New arrivals
- Video store: $1 off rental if you mention Twitter
- Superstore like WalMart or Target: Free reusable shopping bag with $50 purchase
- McDonalds: The McRib is back!
- McDonalds: Senior discount features
- Chick-Fil-A: Spirit night for local school
- Chick-Fil-A: Free mini dessert if you mention Twitter
- Knitting store: New yarn arrivals
- Knitting store: Class schedule
- Knitting store: Sock contest submission photos
- Knitting store: Tweet photos of samples made from featured patterns
- Knitting store: Link to product reviews
- Knitting store: Link to free patterns featuring yarns in stock
- Home Depot or Lowes: How-to clinics
- Pro baseball team: Last minute ticket discounts
- Pro baseball team: Links to player bios
- Quick oil change: Daily special
- Car dealer: Seasonal maintenance specials
- Car dealer: Maintenance tips
- Golf course: Tee times available
- Golf course: Driving range specials
- Golf course: Discount on lessons if you mention Twitter
- Doughnut shop: Free coffee with two doughnuts
- Pet supply store: Pet care tips
- Pet supply store: Weekly grooming special
- Office supply store: Marketing tips
- Office supply store: Specials on printer cartridges
- Wine merchant: Links to wine reviews on new arrivals
- Wine merchant: Food-wine pairing suggestions
- Wine merchant: Tasting event announcements
If I had another ten minutes, it would have been cake to make this an even hundred. I didn’t even get to the gift shop, the dry cleaner, the pizza cafe, the brunch spot, the drug store, or the copy shop.
If you’re local, try using Twitter to share product information in addition to discounts and sale announcements. Be a valuable resource for your clients and engage their love of your product or fundamental need for what you sell. When they trust you to inform them, then they will surely trust you as a provider.
Cross-promote and converse with your fellow local retailers. The conversations will grow your networks to everyone’s benefit.
And don’t forget to put an eye-catching sign near the cash register to tell customers your twitter ID.
image credit: philcampbell
What would you like to see from your local businesses via Twitter?
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{ 4 comments… read them below or add one }
Don’t think I didn’t notice that the knitting store got the most ideas for tweets
.-= David Cohen´s last blog ..Right Brain resurgent =-.
@David – That wasn’t lost on me either.
.-= Laurie Foley´s last blog ..50 Tweets I’d Like to See from Local Businesses =-.
Ooooh, ahhhhh, Laurie, this is spot on!
Just yesterday, I drove by a car wash down my street and they were having an unusual special for that day. But I was already running late so I passed it up. But if I had known (tweet would have been great), I may have juggled my schedule to get there earlier for the $4 car wash!!
So you have done what I admire most: taken a complaint and turned it into an actionable idea. Yes!
.-= Martha Carnahan´s last blog ..Boost Profits with Meditation? Google says Yes! =-.
@Martha – You’re making the great point that the people we best serve WANT to know what our offers are. Channels for engaging those relationships, like Twitter, worth considering.
.-= Laurie Foley´s last blog ..50 Tweets I’d Like to See from Local Businesses =-.