The Newsletter Genius of the Business Yogini

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I can’t help but shout from the rooftops how much I love Nona Jordan‘s newsletter. Big THANK YOU for inspiring me, Nona! Click here to read the whole newsletter (you might have to click on the final image one more time to enlarge it).

Everything about this issue of her newsletter is genius. It’s pure Nona, it feels fresh, she connects with her readers, and you truly get a sense of Nona’s warm and open style.

Here’s the breakdown – maybe these ideas can help you connect with your subscribers, too.

She brands it visually in a way that is consistent with her online presence – and a gorgeous, elegant presence it is. I adore her brand identity of “The Business Yogini.”

She thanks you for being a subscriber, subtly reminding you that she’s not a spammer.

She’s experimenting and asking for feedback. It’s an open stance that invites you to participate and  share her work.

Her intention statement is crystal clear. And I just love that it’s the gentle spirit of an intention and not a cookie-cutter mission statement. She clearly articulates the problem that she solves for clients, “supporting women who are overwhelmed by technology and business,” and offers a taste of how she does it yogini-style.

She makes a very strong promise: “I get stuff done and when you work with me, you will, too.” Sign. Me. Up.

She offers other ways to connect via social media (these would be nice as complementary graphics, too).

She shares helpful information in the article that is very client-centered and she’s a polished writer. She really hooked me when she wrote about honoring our clients.

She closes the article with some of her “sacred words” – Namaste, business yoginis! – a phrase that connects people with her values and her core mission. She is also growing her tribe by including her readers in the vision of being a business yogini.

The “Wanted Ad” got my attention. At first, I thought “Wanted??” but it certainly made me read it and I appreciate the clarity of what she is asking for. The “I need your help” really draws me in and bonds me to her.  Of course I want to help! And it’s a teaser for a future offer which builds anticipation.

The “Work with Me” is direct and clear. – The words in the links (Business Support, Yoga & Meditation) are descriptive and echo her core mission.

The testimonial is heart-felt and, importantly, demonstrates transformation. It’s also specific about the ways that the client benefited.

She shares an upcoming program, Rocky’s Launchpad, that is a clear entry point for someone wanting to work with Nona and her program partner, Jennifer Voss. She makes a strong authority statement about their years of experience. There are just enough details of the program – and the mention of a desirable take-away – so that a potential participant would be eager to click through. She creates some non-ick urgency by sharing that the program is “filling up now.” I don’t doubt that it is!

In her closing she is warm, human, and makes it easy to know how to connect with her via Skype, which is especially valuable since she is currently located in Italy (lucky Nona!). Love the signature that softens the text.

I’ve only got one tiny suggestion, Nona – where’s your photo? You are a beautiful woman with a sparkle in your eye. The photo of you on your web site glows. Don’t hide!

Thanks again, Nona, for inspiring me with your newsletter and for being a remarkable woman. You have brought your Business Yogini brand to life.

Comments?
Did I miss any nuggets of inspiration?
I’d love to hear about other entrepreneurs whose newsletters are inspiring you.

By Laurie Foley

I'm Laurie Foley and I help solo professionals like you discover your natural brand so that you can get clear, get noticed and get clients. Please request your free copy of The Inner Brandifesto, my popular guidebook full of brand-building exercises.