Join Laurie Foley and Danielle Miller, experienced business coaches and lovers of archetypal brand strategy, for a 90-minute webinar on how to practically and effectively use the power of archetypes in marketing your coaching or consulting business.
You’re already using and recognizing archetypes everywhere – even though you may not be consciously aware of it. And here’s the kicker: so are your potential clients!
In this class we’ll help you tune into archetypes with some fundamentals that you can apply right away. Plus we’ll demonstrate the concepts with lots of clear examples and plenty of Q&A time.
We want to help you understand archetypes so that you can explore (and apply!) how your brand talks, behaves, and acts.
Are you a coach or consultant who…
- Is intrigued by the idea of archetypes
- Wants to become more resonant in her marketing with less effort overall
- Is ready to create a clear, recognizable brand that makes sense to you and your clients
Just a taste of what we’ll cover…
- What an archetype is and isn’t – and how you can lean into yours
- Find your audience and build your community by connecting on the archetypal plane
- Create messages based on your archetypes that are naturally authentic and powerful with less stress about “getting it right”
- Apply your archetypes to the most important page on your website
- “Hello, Shadow!” a.k.a. how your shadow attributes can derail you or be delightful portals into hidden strengths
- Why using archetypes is especially important for solo entrepreneurs – and how you can save mucho money on your marketing by starting with archetypal awareness
Wanna know when?
Friday, June 22, 2012
12:00-1:30 pm EDT / 9:00-10:30 am PDT
The class will consist of approximately 60 minutes of instruction and then 30 minutes for Q & A. We know there will be lots of questions, and we won’t leave you hanging so we might go a bit longer on Q&A.
Bonus points! (totally optional)
Complete the PMAI Archetype Assessment online. It’s not essential but it will give you some personal insight and helpful background information that will inspire juicy questions.
Yes, we’ll send you helpful stuff!
- Before the class:
- Dial-in info and a link for the live webinar
- Worksheets to help you apply the class info
- After the class:
- Links to watch the recorded video webinar or download the audio as an mp3
- Complete transcript of the webinar (this will arrive about about a week later because the transcription fairies need a bit of time)
Can’t make the live class on Friday, June 22?
If you can’t make it to the live call we will miss you, but the video webinar (and mp3) will be recorded for your convenience.
As always… guaranteed!
Any reason you don’t loooove this class within 30 days, we’ll refund your fee. No hassles, just happy.
How much moolah for a stronger, clearer brand?